K&D engineers news coverage by producing content needed and sought by the media. In editorial style. With a message that supports and strengthens your brand promise. We target diverse editorial needs:
- Cover photos
- Up-front news sections
- Features (case histories, round-up stories, bylined articles, etc.)
- Short how-to and tips sections
- New product sections and new literature listings
- Trend, viewpoint and opinion columns
- Video clips
With an engineer's eye for detail
We've developed proven techniques to ensure your content is framed and delivered to meet media needs.
- We bring an engineer's thoroughness to media research and story placement, scoring multiple hits and maximum exposure.
- We make a science out of knowing the media's interests and needs.
- We're masters at repurposing content for different venues.
- We encourage editors to contact us for client viewpoints, quotes, and trend stories.
- We monitor editorial forecasts to supply timely, useful content.
Engineering your success
When your brand message is delivered as news, it has unique advantages.
- Greater credibility. Editorial exposure is third-party validation.
- Expanded reach. We take your message where you can't afford to advertise.
- More sales leads. Publicity typically out-produces advertising.
- In-depth selling. Editorial content delivers depth and detail that advertising cannot.
- Put competitors on defense. News dominance reinforces your reputation, while keeping competitors on defense.