Play ball!

Tradition. It’s a word that evokes a memory or experience in all of us. For some, traditions surround holidays, sporting events or family gatherings. Maybe it’s something passed down from generation to generation, like grandmother’s pearls, an Alma Mater or a pre-meal blessing. Right here in Cincinnati, Ohio, we have a tradition of our own, an annual rite of spring, some say: Opening Day.

April kicks off baseball season with Opening Days across the country. The Cincinnati Red’s Opening Day is kicked off by the historic Findlay Market Parade, possibly hooky from school or work, and depending on our undependable weather, freezing rain or a beautiful spring day.

Cincinnati Red’s Opening Day as an unofficial holiday began back in 1880’s, and doesn’t show any signs of stopping. Said Sparky Anderson, Baseball Hall of Famer, and one-time Red’s manager, “It’s a holiday—a baseball holiday! Ain’t no other place in America got that!” True enough. Cincinnatians are proud to call this tradition their own. It’s a time for celebration in and of our city. It’s a day when we celebrate our national pastime, our city’s team, and we are hometown proud.

Traditions and customs can be found anywhere. In cities, homes, and even in companies. We are proud to work with a variety of companies who boast nearly 800 years in business, that trust us to help keep their traditions alive. Whether it’s two-hundred years in business or sixteen, our clients are proud of who they are and what they produce.

What sort of traditions does your company have? What are they doing that sets them apart or makes you proud to work there? Is there an internal culture that is uncommon in your industry? Are your customers buzzing about your outstanding products or services? What are you doing that sets you apart? What does your company do that makes you want to have a parade in its honor?

Here’s your chance to play ball. Tell us about it. We can help you tell your customers and your competitors what makes you so great. Oh yeah, and your competitor’s customers, too. That’s what we do here at Kemble & Drum Communications. We can create an Opening Day atmosphere at your company and inspire others to join your celebration. It’s what makes us so great. It’s our tradition.

Written by KembleDrum

April 10th, 2015 at 6:09 pm

Posted in Uncategorized

You know what makes me mad?

If you’re still reading, you’ve already gotten my point. A headline that makes the reader “stop, wipe glasses” is an asset in PR writing.

Editors are the first and most important readers of your PR materials. They receive hundreds of releases and pitches daily; they are often overwhelmed, tired, jaded. A release that catches an editor’s eye or elicits a chuckle is more likely to get you to step two in getting published — the editor will read your all-important lead sentence or paragraph. What’s the value of that catchy headline? Priceless.

If you think this untrue, consider what editors themselves write and publish for article headlines and leads. They, too, know the value of word plays, humor, and other language twists.

B2B articles and releases do not always have to be literal presentations in “King’s English.” With many Twitter-acclimated readers in your audience today, a lighter touch is often more effective.

Written by admin

August 28th, 2013 at 4:13 pm

Posted in Uncategorized